UI and UX Choices That Make Business Systems Easier to Use
Internal software has a captive audience, which is why so much of it is unpleasant to use. The design choices that reduce errors and training time in CRM, admin panels and dashboards.
Personalisation That Actually Helps Customers
Personalisation has a poor reputation among the people it is aimed at. The versions that work are quieter: they save the customer effort instead of demonstrating how much you know about them.
